source:truck tracking webfleet solutions release time:2023-08-18 Hits: Popular:realtime gps tracker online
The domestic GPS operators are mainly divided into the following categories. The first category is independent operators who sell vehicle terminals and operation services as agents; The second type is software developers who focus on system software development and system integration, while also considering operations; The third category is GPS vehicle terminal manufacturers that integrate the development, production, sales, and operation of vehicle terminal products and system software; The fourth category is large transportation companies that independently monitor their own vehicles and operate industry vehicles, such as taxi companies, long-distance passenger transport companies, bus companies, and logistics companies;
Through the above classification, we can easily find a problem that the investor composition of these four types of operators is mainly focused on equipment research and development, software development, system integration, and market sales, and there are not many companies with service backgrounds involved. From this, it can be seen that the entry threshold for GPS operation is relatively low, with an investment of several hundred thousand yuan. You can rent an office, buy a server for hosting, buy a few computers and office equipment, and recruit a few service personnel to achieve operation. Some people may ask, isn't the GPS monitoring platform free of money? Yes, many GPS car terminal manufacturers nowadays use the method of buying a certain number of terminals and delivering system software to win the market. Therefore, many people with certain network resources in the local transportation industry have joined the ranks of GPS operations. Doing GPS operations not only earns device price differentials, but also has a fixed monthly income. Every operator dreams of becoming a telecommunications operator like China Mobile or China Unicom. The participation of many investors has led to disorderly competition in the market, intense price wars, uneven equipment quality, and a lack of guarantee for user services.
What is the essence of a GPS operator? It's a service, GPS operators are service providers. As an industry with service as its core business content, there are not many companies with service backgrounds involved, so the concept of SP is relatively vague and there is no concept or awareness of service. Many GPS operators simply believe that doing GPS operation is providing a platform to help car owners view their cars, without the concept of service at all. There is no strict service process or design of corresponding service content, and even some GPS operators do not have a complete call center system, let alone adding service agent functions in the client software. This is an important reason why the industry is currently unable to scale up.
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